A Study of Zillennials in Uttarakhand Using RStudio

The purpose of this study is to understand the behaviour Zillennials.The has used constructs like personal innovativeness, technologicalinnovativeness, gadget lovers, and technological opinion leadership for gain-ing insight into overall Zillennials. involvequantitative research where descriptive design used. This studymakes use both primary secondary data. Survey method hasbeen in data collected through a question-naire. questionnaire consists 16 items each these isevaluated on five-point Likert scale ranging from 1 (Strongly Disagree)to 5 Agree). sample 300 studentsfrom various colleges Pithoragarh belonging category Zillennials.Purposive sampling technique collect usesdescriptive measures central tendency, cronbach alpha, confirmatoryfactor analysis technique. analysed RStudio with helpof readxl, psych, lavaan, summarytools packages. results thisstudy reveal that Zillennials Uttarakhand have innovativeness andtechnological leadership.